Vinyl Vibes #2: Junior Kelly – If Love So Nice (WWW.COM Riddim) Dancehall 1999

Junior Kelly – A Voice for Conscious Dancehall

Hailing from Jamaica, Junior Kelly (real name Keith Morgan) gained major recognition for his conscious lyrics and uplifting message. Known for blending socially aware themes with infectious melodies, Junior Kelly earned a place among the top conscious dancehall artists of the late ’90s and early 2000s. While many fans might be familiar with “If Love So Nice” on the Stir It Up riddim, this special version on the WWW.COM riddim adds a harder, more energetic dancehall edge to the track.

The WWW.COM Riddim

Produced by Harvel ‘Gadaffi’ Hart and released on the Annex label, the WWW.COM Riddim emerged at the close of the ’90s—an era renowned for its boundary-pushing dancehall productions. This riddim is packed with powerful basslines and driving percussion, giving each tune that signature late ’90s dancehall flavor.

Who else is on the WWW.COM Riddim?

• Beenie Man & Anthony Red Rose – “Ruff Like We”
• Captain Barkey – “You Nuffi Bad Mind”
• Future Troubles – “Thug For Life”
• John Wayne & Lukie D – “Call The Police”
• Merciless – “What They Are Looking For”

And, of course, Junior Kelly with “If Love So Nice.” Together, these artists make the WWW.COM riddim a stellar piece of dancehall history.

What Makes This Version Special?

1. Rare Cut – This version isn’t the one that dominated the airwaves; it’s a harder-to-find mix that showcases Junior Kelly’s range as a dancehall artist.
2. High-Energy Sound – While the original has a more mellow groove, this WWW.COM riddim version delivers a tougher, more driving beat, adding a fresh twist to the classic lyrics.
3. Production Quality – Harvel ‘Gadaffi’ Hart and Annex label’s collaboration in the late ’90s set new standards for dancehall, blending traditional elements with forward-thinking production techniques.

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Explore More Vinyl Vibes

Vinyl Vibes is all about rediscovering the tunes that shaped dancehall and reggae culture. If you enjoyed this feature, make sure to check out our previous edition on Ghost’s “Everytime I See You” (Okay Riddim) from 1999. Stay tuned for more hidden gems and vintage releases that keep the spirit of Jamaican music alive!

Enjoy Junior Kelly’s “If Love So Nice” on the WWW.COM Riddim—tell us what you think, and spread the word to fellow dancehall fans!